A Proactive Intelligent Decision Support System for Predicting the Popularity of Online News

Due to the Web expansion, the prediction of online news popularity is becoming a trendy research topic. In this paper, we propose a novel and proactive Intelligent Decision Support System (IDSS) that analyzes articles prior to their publication. Using a broad set of extracted features (e.g., keywords, digital media content, earlier popularity of news referenced in the article) the IDSS first predicts if an article will become popular. Then, it optimizes a subset of the articles features that can more easily be changed by authors, searching for an enhancement of the predicted popularity probability. Using a large and recently collected dataset, with 39,000 articles from the Mashable website, we performed a robust rolling windows evaluation of five state of the art models. The best result was provided by a Random Forest with a discrimination power of 73%. Moreover, several stochastic hill climbing local searches were explored. When optimizing 1000 articles, the best optimization method obtained a mean gain improvement of 15 percentage points in terms of the estimated popularity probability. These results attest the proposed IDSS as a valuable tool for online news authors.